FITCRAVE PRIVATE LIMITED (“FitCrave”, “we”, “us”) operates the FitCrave consumer app, the FitCrave Partner delivery app, Kitchen OS, and fitcrave.co.in. This Privacy Policy explains what personal data we collect, why we collect it, how we use and share it, and your choices and rights under the Digital Personal Data Protection Act, 2023 and the rules made under it. By using FitCrave products you agree to this policy.
1. Information we collect
1.1 Account and profile
When you create an account we collect identifiers needed to sign you in and personalize the app: phone number (OTP), Google or Apple account details, email address if you provide one, display name, and profile photo if you upload one. Profile details you enter (age, sex, height, weight, goals, diet type, allergies, activity level, workout preferences) are stored to generate meal and workout plans.
1.2 Health and fitness data
If you connect Google Health Connect (Android) or Apple Health (iOS), we request read access to steps, active calories burned, sleep, heart rate, resting heart rate, and related health-history records needed to backfill recent days. We also read steps from the on-device pedometer when you allow activity recognition. You may enter steps, calories, sleep, and resting heart rate manually. Meal logs (including photos of food, barcode product data from Open Food Facts, and mess-menu photos), workout logs, and derived metrics such as calorie targets and health score are stored in your account. We use this data only to show your dashboard, plans, and AI coach context, not for advertising.
1.3 Location
In the consumer app, with your permission we collect precise or approximate location to show local weather on Home and to discover nearby community groups. Location is not used for ads. You can deny location; those features will be limited.
1.3a FitCrave Partner (delivery) app
If you use FitCrave Partner as a delivery rider, we collect the data needed to sign you in, assign and complete deliveries, pay you, and keep you safe:
- Account: mobile number (verified by a one-time SMS code), full name, vehicle type and assigned kitchen.
- Sign-up and payout details: bank account number, IFSC code and account holder name, driving licence number and photo, and a selfie, so your kitchen can verify you and we can pay you. We do not collect Aadhaar.
- Precise location while you are online. When you go online the app shows a persistent “You’re online” notification and shares your location with our servers about every 10 to 15 seconds, including when the screen is off or the app is in the background. Sharing stops when you go offline or log out. Your kitchen sees where online riders are; a customer sees your location only while their order is out for delivery. We do not collect location while you are offline and do not use the “background location” permission.
- Order activity: when you accept, reach the kitchen, pick up, reach the customer and deliver, cash or UPI you collect, ratings you give customers, and the pay calculated for each trip (base, distance and waiting time) and your weekly payouts.
- Camera photos you take as proof of delivery or when a drop-off cannot be completed. We do not request access to your full photo library.
- Emergency (SOS): if you press SOS, the app calls 112 and sends your current location, name and phone number to your kitchen so staff can reach you.
- Device: a push-notification token so new orders can ring your phone (including full-screen alerts if you allow them), and crash reports (Firebase Crashlytics) linked to your rider ID so we can fix problems.
Your name, phone number and location are shared with your kitchen; your first name, vehicle and live location are shown to the customer of an order you are delivering. While you are delivering an order you can see that customer’s phone number (from pickup until 30 minutes after delivery) so you can call them; the app does not store it. Bank and identity details are used only for verification and payouts and are visible only to FitCrave staff who handle them. We do not use Partner data for advertising.
1.4 Camera and media you choose
Camera access is used for meal photos, barcode scanning, mess-menu scanning, and community posts. We do not get access to your full photo library. When you pick an image or video, you choose specific items through the system picker.
1.5 Community content
Posts, comments, likes, group membership, and media you upload to Community are stored on our servers so other members can see them. Other users can report content and block you.
1.6 Orders and payments
If you order food we collect delivery name, phone, address (including the pinned map location), city, pin code, cart contents, and order status. The rider delivering your order can see your phone number from pickup until 30 minutes after delivery so they can call you, and sees your live delivery address; the rider app does not store your number. Payment is handled by Cashfree. We receive payment status and identifiers needed to confirm the order; we do not store your full card or UPI PIN.
1.7 Device, notifications, and diagnostics
We collect device type, OS version, app version, language, crash and performance logs, and Firebase Cloud Messaging tokens so we can send order, meal, and workout notifications if you allow them. Firebase Analytics may collect app-usage events. We do not sell this data.
2. Information from this website
- Waitlist: your email and mobile number, and if you give them, your first name, pincode or city and goal, with the time you signed up. We use the email only to tell you about the launch and to see which areas want FitCrave next, and the mobile number only to match your waitlist price to the account you sign in to the app with. You can ask us to remove you at any time.
- Spam protection: when you submit the waitlist form, Google reCAPTCHA Enterprise (through Firebase App Check) checks that the request comes from a real browser. Google processes device and browser signals for this.
- Cookies and storage: essential cookies always, and analytics only if you agree. See the cookie policy; change your choice with Cookie settings in the footer.
- Emails you send us for support, grievances or account deletion.
3. How we use information
- Create and secure your account; send OTPs and sign-in emails.
- Generate and update meal plans, workout plans, grocery lists, and AI coach replies.
- Show calories, steps, sleep, heart-rate summaries, and progress on Home and in plans.
- Operate Community (groups, posts, reports, blocks) and food ordering / delivery tracking.
- Send notifications you enable; prevent fraud and abuse; debug crashes; improve the product.
- Send launch emails to people on the waitlist who asked for them.
- Comply with law and respond to account-deletion, grievance and support requests.
We do not use Health Connect, Apple Health, or other health data to show ads, and we do not sell personal data.
5. Retention and security
We keep account and app data while your account is open. When you delete your account in the FitCrave app (or after a verified email deletion request), we delete or anonymize personal data as described on the account deletion page, typically promptly for in-app deletion or within 7 business days for email requests, except backups (up to 30 days) and data we must keep for legal, tax, or fraud reasons. Waitlist entries are kept until launch emails are sent and for up to 12 months after, or until you ask us to remove them. We use HTTPS in transit and restrict staff access. No method of storage is 100% secure; if a personal data breach affects you, we will tell you and the Data Protection Board as the law requires.
6. Your rights and choices
You can access and update profile, meal, and workout preferences in the consumer app. Delivery partners can go offline at any time from FitCrave Partner, which stops location sharing, and can ask their kitchen or support to update bank or vehicle details or close their rider account. You can disconnect Health Connect or Apple Health, deny camera, location, or notification permission, and log out. You may delete your consumer account in the app from Profile → Delete account (or Help & Support → Delete account). You may also request deletion via the account deletion page or charan@fitcrave.co. You can report community posts and comments and block users in the app.
Under the DPDP Act you also have the right to:
- Get a summary of the personal data we hold about you and how we process it.
- Have inaccurate or incomplete data corrected or updated, and have data erased when it is no longer needed.
- Withdraw any consent as easily as you gave it, in the app’s settings or, for this website, with Cookie settings in the footer.
- Nominate another person to use your rights if you die or become unable to.
- Raise a grievance with our grievance officer, and if you are not satisfied with the answer, complain to the Data Protection Board of India.
To use any of these rights, write to charan@fitcrave.co or the grievance officer below.
7. Grievance officer
- Name: Charan Teja
- Email: charan@fitcrave.co
Response times are on the grievance page.
8. Children
FitCrave is not directed at children under 18. We do not knowingly collect personal data from children under 18. If you believe we have, contact charan@fitcrave.co and we will delete it.
9. Health disclaimer
10. Changes
We may update this policy. The “Last updated” date will change, and material changes will also be shown in the app. Continued use after an update means you accept the revised policy.
11. Contact
FITCRAVE PRIVATE LIMITED · charan@fitcrave.co · See also our Terms of Use and Contact.